Publishers are looking for potential opportunities to grow their website like any other business. Publishers need to analyze their website performance and advertising revenue, understand the niche, costs and profits, implementation processes, and negotiate with other profitable partners.
Every publisher should track certain metrics to monitor the growth of their website. Fill rate, page RPM, session RPM, page speed, time on page, and bounce rate are some of these metrics.You can see this data in Google Ad Manager and Google Analytics reports. You should also consider the following optimization to add value to your website. Header bidding, ad design, testing new ad formats and sizes, updating ads and automated ads.
One of the best ways to maximize your income is to partner with an advertising network that suits your website. Advertising networks act as intermediaries between publishers and advertisers.They help publishers sell remaining inventory and monetize unsold ad units through direct deals. They can also help you filter by geographic location, device, operating system, and browser.
The more traffic the ad network generates, the higher the return you can get on your ad campaign investment and the higher the fill rate.
Make sure you get the most competitive CPM pricing for your ad inventory.
A low fill rate means you are missing out on potential advertising revenue. Consider an ad network that guarantees a better fill rate.
Access to a dashboard where you can monitor the performance of your ads.
Switching ad networks can be complicated if you don't understand the dynamics of the above. But when you work with Optimzationads, you don't have to worry about that.We take care of the entire optimization process for you and you concentrate exclusively on creating unique and attractive content for your website. Sign up now to increase your income.
